Sound United

Analysis showed that Denon’s and Polk Audio’s product pages had decent traffic but relatively low add-to-cart rates, particularly on mobile.

I was tasked with identifying opportunities to improve product page performance through A/B testing ahead of the critical holiday sales season.

I launched tests that simplified the mobile layout (sticky “Add to Cart” buttons, streamlined product descriptions, larger product images) and tested variations of CTA language like “Buy Now” vs. “Add to Cart.”

Winning variations increased mobile add-to-cart rate by 15% for Denon and 12% for Polk Audio, contributing to stronger overall holiday sales performance.

Analytics showed users often struggled to find specific categories like "Soundbars" or "AV Receivers" easily through the top navigation, leading to drop-offs.

I needed to redesign and test new navigation structures to reduce friction and guide users to product pages faster.

I created a variant with mega-menus and more prominent, visual links to best-selling product categories, and ran an A/B test against the existing navigation.

The updated navigation decreased bounce rates from category pages by 15% and increased product page visits by 18% during the holiday shopping ramp-up.

Both Denon and Polk Audio checkout flows included multiple pages and optional fields that caused user frustration and cart abandonment.

The goal was to streamline checkout and minimize friction for gift shoppers during the holiday rush.

tested a simplified, single-page checkout variant that auto-filled address fields where possible and hid optional form fields behind expandable sections.

The streamlined checkout flow reduced cart abandonment by 8% and increased completed transactions by 10% over the control.